E-commerce reports

Here are a collection of the essays I have written which relate to e-commerce, e-marketing, e-business and online business. To download these essays, right click on the paper name and choose "save target as". You are free to download, print and share these documents, however I simply ask that if you use these articles to reference them appropriately. If these documents are used online, please link back to this web-page. Thanks.

Brady corporation case study analysis - This report was written as part of my Master in International Business (MIB) programme at Grenoble Graduate School of Business (GGSB) for the Information Systems course taken in 2006. The report is essentially an analysis of the Brady Corporation. Analysing the case of the Brady Corporation, it is shown that the internet and information systems have brought many conveniences to Brady, its distributors and customers. The internet also provided Brady with the opportunity to bypass intermediaries to sell directly to the customer. Nevertheless, Brady focused upon end customer service by keeping their distributors and leveraging their technological capabilities to better serve the needs of both their customers and distributors. In concurrence with Porter (2001) the internet can be used a complement to traditional business activities and distribution channels.

The importance of and ways to develop relationships with customers who purchase online. - I wrote this article with Alastair Brookes, Frances Hemingway and Emma Lee in my final year (2006) at the University of Birmingham as a piece of group course for Rob Harris on his Services and Relationship Marketing course. This report begins by highlighting the importance to online businesses of developing relationships with customers. It then states ways in which this can be done by analysing good and bad practice and providing a range of examples of each. It concludes by discussing the key factors that need to be considered when marketing online.